Promotional Materials Category

Entry Title:

Biennial Brand Extension

Category:

Professional Promotional Materials

Position:

Gold

Design Director:

Ken Garcia

Design Team:

Ken Garcia, Design Director / Ellen Bruss, Creative Director / Rose Chenoweth, Designer

Company:

Ellen Bruss Design

Client:

Biennial of the Americas

EBD partnered with Biennial of the Americas (BoTA) to rebrand the organization and upcoming festival. We used colors reflective of the Americas to define the brand, and overlapped the country outlines to create a new logo that shows the merging of ideas and cultures and the connections made during the festival. The colorful campaign included street banners, window signage, event graphics, advertising, and merchandise to express the energy of the event and showcase the new brand. The bold graphics captured attention and signified where activities were held. BoTA saw increased attendance and a large spike in merchandising sales. Overall, an inspiring success.