Branding Category

Entry Title:

Voice of the Customer

Category:

Professional Branding

Position:

Bronze

Design Director:

Lee Selsick

Design Team:

Adeline Kim

Company:

Next Brand

Client:

City West Water

Voice of the Customer is an internal program run by City West Water in which they examine the attitudes of their consumer base and adjust or fine tune their broader corporate strategy accordingly. As a large organisation, the brand also needed to be promoted inhouse. The collateral required was therefore aimed at both an internal and external audience.