Complete brand development & implementation process for a value-driven D2C Norwegian smart-food company

by Funktional

At the beginning of 2020, we were approached by Norwegian investors to develop a new brand with the potential to make a groundbreaking change on the food market. What we’ve got at the beginning were great products and a clear vision: people deserve sugar-free and nutritious meals. As exciting as it sounds, this project needed a perfectly organized timeline due to the comprehensive scope of work. Each project we take part in begins with a transparent process – strategy workshops when we diagnose problems and challenges to overcome. We believe that only thoughtful actions can make an actual impact. And that’s what made us one step closer to the perfect NorSweet’s solution.

Based on strategic workshops we knew that this brand couldn’t be another FMCG e-commerce, but had to be a part of the unique experience. At first glance, we wanted to pay close attention to Norway's origin, high quality of the products and brand participation in the global movement. Achieving it was possible by elegant, yet welcoming brand designs and user-first online activities. We’ve divided our work into separate, but connected steps – positioning strategy, brand design, web UX/UI & development, marketing, communication and sales approach.

One word to describe NorSweet? A purpose-driven brand. We’ve created not only perfectly designed e-commerce, but a smart food company with a mission to battle global sugar consumption as well. It resonates in day-to-day communications, branding and offline & online customer experience. The works were carried out according to the schedule - we delivered the website to the client on time and launched a brand awareness and sales campaign. Consistency based on AGILE workflows, working closely with the client and open-mind were keys to the success.


Silver in Food - Other 2021

Bronze in Packaging Design 2021

Created by:

Lead Designer

Jakub Bieda

Design Company


Project Website

click here



Design Team

Jakub Bieda, Anna Misiuda, Rafał Klimczak, Katarzyna Grzebyk, Iwona Tryka, Dawid Sieńko, Tomasz Król, Jakub Łodej

Video (direct link)

click here


Individual Credits

Art Director: Jakub Bieda
Creative Director: Anna Misiuda
Project Manager: Paweł Bartosz