Prikk Bokstavkjeks (Prikk Alphabet Cookies)

by Kristofer Hoffmann Schärer

Prikk Alphabet Cookies was done as my BA in graphic design. Students were tasked to write their own research questions/briefs. I’m highly fascinated by the sensory aspects of packaging and I asked my self how I could use those aspects to solve a problem.

How can one with the use of sensory branding create and package a brand/product that makes life easier for blind and visually impaired people?

According to Great Norwegian Encyclopaedia, around 4000 Norwegians are considered completely blind. Yet only around 500 Norwegians know how to read braille. Prikk Alphabet Cookies is a multi sensory way to learn braille. Our ability to remember increase with the number of senses we tap into. This knowledge can be used in branding and commercial design, but can also be used to enhance the effects of education. Prikk Alphabet Cookies does so by using the obvious smell and taste, but the packaging also incorporates a great deal of tactile qualities and visual elements universally designed to fit the needs of visually impaired and colour blind people. The design even incorporates sound with a text to speech function (for ingredients and allergens) using QR codes on the back of the packages.

All colours are optimised for colourblind people. The palette gives the product range a colour coding system with good contrast for people with deuteranopia, protanopia and tritanopia.
All typography is set according to guidelines given by the Norwegian Organisation for the Blind and Visually Impaired. The use of Avenir Next provides great legibility and the fonts round shapes reflects up on the wordplay with dots and other visual references to braille.

All necessary information is available in braille on the packages. The key visual elements (large white braille letters) on the facings are also tactile. The cookies are also designed for tactile...

Prize

Gold in Packaging Design 2018, Non-Pro

Created by:

Design Director

Kristofer Hoffmann Schärer

Client

School Project for Westerdals Oslo ACT

Credits

Individual Credits

Tutor/head lecturer of graphic design at Westerdals Oslo ACT: Margaret Rynning, Westerdals Oslo School of Arts, Communication and Technology