HUE&ME hair coloring

by Pratt Institute

I designed Branding, Packaging, and Art Direction for HUE&ME. HUE&ME is a high-end brand of hair coloring and treatment consisting of hair-system products for home use with professional results. The project criteria were to design a brand image that would utilize a distinctive language to stand out from the traditional hair-product brands and to give a coherent solution to the brand identity and packaging design. The balance between all requirements was considered crucial throughout the process.