RingCentral - Message, Video, Phone. Together.

by Not Real

together to get work done. We developed an overview video to showcase everything this powerful app can do, so that viewers can get a glimpse of how broad and complete this product really is.

Throughout the video we worked on the coexistence of three worlds: Real, Digital and Abstract. For the first one, we developed hyper realistic workspaces: corporative, co-work, coffee shop and home office, all in different light settings representing the variable of time during a working day. Secondly, we introduced the UIs with a dynamic approach, where the app could be displayed realistically but also with a more graphic input, breaking it down into layers to keep the information focused and attractive. Lastly, we played with abstract scenarios for highlighting additional concepts.

The story unfolds dynamically to keep the attention focused, and uses a calm tone of voice to make sure all content is clear and sounds simplifying. Everything you need in one beautiful app.

Prize

Gold in Computer Animation 2021

Created by:

Lead Designer

Valeria Moreiro & Milton Gonzalez

Design Company

Not Real

Profile Website

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Project Website

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Client

RingCentral

Design Team

Valeria Moreiro, Milton Gonzalez, Roberto Connolly, Josefina Llano, Joana Cabrera, Juan Coria, Flor Tasso, Lujan Borzi, Fede Bogado, Damian Stricke...

Video (direct link)

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Credits

Individual Credits

Directed by: NOT REAL
Creative & Art Direction, Design: Valeria Moreiro
Creative & Animation Direction, Animation, Compositing: Milton Gonzalez