by School of Visual Arts

Pinch is a thesis project on a hypothetical lens that records user's dreams. The idea originated from my interest in dreams and through a research where I found Samsung and Sony have been rewarded a patent for a contact lens that works as a camera. Pinch lens detects rapid eye movement stage during sleep which signals the lens to activate and record. It is available to purchase online as well as other sleep-related materials. Users' dreams can be replayed through an app where pinch lens transfers dreams to.


Gold in Branding 2018, Non-Pro

Gold in Digital Design 2018, Non-Pro

Honorable Mention in Packaging Design 2018, Non-Pro

Created by:

Design Director

Su Jin Choi

Company/University or Design School

School of Visual Arts

Video (direct link)

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