Passing Down the Heritage / Red Envelope Desk Calendar

by Hou, Hsiao Che

The Taiwanese opera has witnessed a century of history and vicissitudes of life. Performed in the Southern Min dialect, it is the iconic feature of Taiwanese culture.
The troupe is determined to uphold the grand mission of carrying on the cultural heritage of Taiwanese opera through any means necessary. 

Inspired by the traditional custom and culture of the "red envelope" – which is used to convey blessings among people – the Taiwanese opera's spirit of loyalty, filial piety, chastity and righteousness is complemented by the comic style that strikes a chord in the hearts of youths to endow red envelopes with innovative visual appeal and congratulatory meaning. In doing so, the performing art of opera becomes more relevant to everyday life, continuing the heritage of traditional Taiwanese opera and promoting its qualities.

Prize

Silver in Promotional Materials 2021, Student

Bronze in Packaging Design 2021, Student

Honorable Mention in Illustration 2021, Student

Created by:

Lead Designer

Hou, Hsiao Che

University or Design School

National Taiwan Normal University

Client

Chen Ya Lan Taiwanese Opera Troupe

Video (direct link)

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