Newberry Euchre Card Game

by Kapi'olani Community College

This is a branding/packaging project based on a real card game called Euchre, generally played in Midwestern states. Unlike a standard deck of cards, Euchre only uses 24 cards (9's through A's). The game is based on a real place in Michigan called Newberry, and has a vintage lumberjack/hunting camp theme. All of the assets were created by me, including the box and the scoring stump/pieces. One of my hobbies is wood carving, so it was fitting to hand-carve the game accessories. The cards, map and rulebook are all accented with copper foil. The map of Newberry is an actual map of the hunting cabins that still stand today.


Gold in Branding 2018, Non-Pro

Gold in Packaging Design 2018, Non-Pro

Created by:

Design Director

Coleen Lochabay

Company/University or Design School

Kapi'olani Community College


Mock Client-Newberry Playing Card Company


Individual Credits

Instructor-Corporate Branding: Emily Moody, Kapi'olani Community College