B.T.R. Bar Brand & Packaging Design

by Riser

The world doesn’t need just another bar, the world needs BETTER. B.T.R. Bar is a new-to-market nutrition bar on a mission to end mindless snacking for good. Filled with purpose-driven superfoods and adaptogens to fuel your AM to PM, B.T.R. Bar is a snack that’s raising the bar, literally.

We gave the brand a modern and compelling look to help break through a crowded category and appeal to B.T.R. Bar’s target consumer looking for more than just your average bar. The design speaks to the boldness and optimism of the company’s mission to help you snack better to live better, aka B.T.R., while highlighting the flavor and unique functional benefits.


Gold in Packaging Design 2021

Created by:

Lead Designer

Paul Marcucilli, Camila Drozd

Design Company


Profile Website

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Project Website

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B.T.R. Bar

Design Team

Paul Marcucilli, Camila Drozd