Logic Switch Inc. offers design and development of electronic products. They specialize in Circuit Design, Printed Circuit Board Design Layouts, as well as Turn-Key Manufacturing from prototype to production. The company asked for an identity that not only reflects their service but makes them stand out from their competitors.
Circuit design is a competitive field in an industry generally not known for creative branding. We took advantage of this to allow our client to better position themselves when bidding for new projects, creating a brand that stands out from their competitors. We chose yellow as the primary color, and black as the secondary, because yellow symbolizes a light bulb, as well as happiness and the positive energy of working with Logic Switch. Lastly, yellow and black is the highest contrast color combination, allowing our client to stand out while maintaining simplicity.
The logo was inspired by and formed with various electric symbols to create a distinct, memorable logo. Lastly, we created a unique business card based on the concept of an on/off switch, which can be seen when the card is slightly folded.
Gold in Branding 2021
Gold in Logos 2021
Lenny Ming Lo, Sae Shigeto