Arab News En Français

by Arab News

Arab News launched in French. 
Differences between the francophile and Arab worlds are obvious but through those differences we found some strong similarities.
- We created a promotional video using line animation highlighting objects, monuments, buildings and celebrities, showing the similarity between both cultures.
- We remixed an Edith Piaf song, La Foule, with an Arabic orchestra for a distinct regional sound. 
- The video was used across TV networks such as Euronews and CNN and also part of the launch webinar event.
- The logo and music were projected on to the Burj Khalifa.

Prize

Gold in Mix Media/Moving Image 2021

Created by:

Lead Designer

Arab News

Design Company

Arab News

Client

Arab News

Design Team

Creative Director, Simon Khalil; Illustrations, Digital Ape; Animation and video production, Wild Studio; Edward Emsley and Daniel Symons

Video (direct link)

click here

Credits

Entrant Companies

Arab News, SA

Individual Credits

Creative Director: Simon Khalil
Illustrations: Digital Ape
Animation and video production: Wild Studio