Refreshed brand identity for the Russia’s leading flamenco festival ¡VIVA ESPAÑA! aimed to create simple, bold and easy to use system.
The new identity centres around multiple use of a fan form (worldwide recognisable symbol of flamenco art) and patterns of traditional Spanish flamenco ‘fiestas’.

Proposed fonts:

Dusseldot Regular 150
Chieu Display Typeface
Circe Regular

Photos:

Viva España Festival
Rocio Molina oficial
Rubén Olmo oficial (Foto de Rubén Olmo: Javier Caró)
Patricia Guerrero oficial
Israel Galván oficial