Literata

by TypeTogether

Literata is a serif screen font family — an old soul wrapped in the modern trappings of advanced code. Digital text represents one of the most important challenges faced by designers and developers today, so Literata 3 was conceived for intensive editorial use, especially on screens of all sorts. Its main potential is in digital publishing, whether on the web, electronic press, or mobile applications. Originally designed as the custom typeface for all Google Play Books, it is available for free as a cutting-edge variable font.

Literata 3 is no small upgrade. It is a full redesign within new technological bounds to handle any editorial challenge. After the original Literata’s release and a notable expansion to the family, we created version three from the ground up within the variable font design space.

To set that design space, the extremes had to be decided first; think of a grid with specially designed font “masters” lining the edges. Once completed, this grid-style design space controls how each character looks depending on how close it is to each master. And the OpenType variable font files allow users to access endless styles within the design space, like choosing any weight variation between the extra-light and the light, which cannot be done with normal font families.

Literata variable has only two font files (roman and italic), but the compression technology allows it to contain more than 15 times the styles as the regular OTF files. The core part of Literata roman excels at text typesetting for continuous reading, and the new headline and caption styles make this family a complete digital publishing toolbox. Literata’s upright italic design is uncommon for screen fonts, but addresses inherent limitations of the square pixel grid, solving several problems simultaneously. These advances are only possible using the new variable font...

Prize

Gold in Typography 2021

Created by:

Lead Designer

Veronika Burian, José Scaglione

Design Company

TypeTogether

Profile Website

click here

Project Website

click here

Client

Google

Design Team

Irene Vlachou (Greek), Vera Evstafieva (Cyrillic)

Video (direct link)

click here

Credits

Individual Credits

Font-Engineering: Joancarles Casasin
Type Design (CYR): Elena Novoselova
Assistant design: Pooja Saxena