by Pratt Institute

The word “Perfume” contains “Per” and “Fumum” mean “Through” and “Smoke” in Latin.

People wear the essentials of the natural environment by passing through the smoke. These smokes not only fill the space, but also infiltrate the hair, fabric, and skin of people. Many ancient religions connected their gods with the smells of fragrant plant materials. People believe that burning these substances can keep negative powers away. At the same time, making smoke is a way to extract “soul” from different raw materials.

This product line offers all natural raw ingredients of fragrance and simple tools for people to customize their personalized scents. It is designed to allow the creation of personalized material fragrance fro people and their living space. Individualized results are achieved by mix & match of different ingredients and quantities. The different smells will be the unique identity of every single individual.


Gold in Packaging Design 2018

Silver in Branding 2018

Created by:

Design Director

Huei-Tai Chen

Design Company

Pratt Institute


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Individual Credits

Huei-Tai Chen