Early Bird Deadline: 30 Sep, 2019


Vodafone Iconography

by Daniel Schubert

Vodafone’s family of icons had grown into a heterogenous accumulation of styles over the last generations. We developed a contemporary and recognizable new style for three different platforms (Android, iOS, Windows). In order to keep control over future icon development, we defined rules and developed a comprehensive guideline by which to create new icons.



Prize
Gold in Branding 2018
Silver in Digital Design 2018


Agency
Design Director
Daniel Schubert
Website
Client
Vodafone Group Services
Design Team
Luuk Beursgens, Peter Buckingham, Anne Schloesser, Alina Joerissen
Advertiser/Brand
Vodafone Group Services GmbH, DE
Advertiser
Vodafone Group Services GmbH, DE
Advertiser/Brand
studiomem, DE


Credits
Head of Concept, Design & Experience
Daniel Schubert, Vodafone Group Services GmbH
Principal User Experience Manager
Peter Buckingham , Vodafone Group Services GmbH
Managing partner innovation & creative direction
Anne Schloesser, studiomem
Designer
Alina Joerissen, studiomem
User Experience Design Manager
Luuk Beursgens , Vodafone Group Services GmbH

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