Branding Category

Entry Title:

Vodafone Iconography

Category:

Professional Branding

Position:

Gold

Design Director:

Daniel Schubert

Design Team:

Luuk Beursgens, Peter Buckingham, Anne Schloesser, Alina Joerissen

Client:

Vodafone Group Services

Individual Credit:

Daniel Schubert, Head of Concept, Design & Experience, Vodafone Group Services GmbH

Individual Credit:

Peter Buckingham , Principal User Experience Manager, Vodafone Group Services GmbH

Individual Credit:

Anne Schloesser, Managing partner innovation & creative direction, studiomem

Individual Credit:

Alina Joerissen, Designer, studiomem

Individual Credit:

Luuk Beursgens , User Experience Design Manager, Vodafone Group Services GmbH

Advertiser/Brand:

Vodafone Group Services GmbH, DE

Advertiser/Brand:

studiomem, DE

Advertiser:

Vodafone Group Services GmbH, DE

Vodafone’s family of icons had grown into a heterogenous accumulation of styles over the last generations. We developed a contemporary and recognizable new style for three different platforms (Android, iOS, Windows). In order to keep control over future icon development, we defined rules and developed a comprehensive guideline by which to create new icons.