Pest control products that exist in the current market are divided into two large groups: products that are effective yet toxic, and nature-based products which raise consumers’ skepticism about the functional efficacy. Thwart’s challenge is to deliver its effective and reassured branding experience to consumers while minimizing the usage of unpleasant imagery of bugs.

Thwart produces non-toxic, natural pest control products. They are highly effective while remaining children and pet friendly. Thwart's finished packages and are highly influenced by pharmaceutical packaging in order to convey and deliver the idea of their products' efficacy, safety, and most importantly—trustfulness to consumers.