Packaging Design Category

Entry Title:

HWC Coffee Kingdom gift boxes

Category:

Professional Packaging Design

Position:

Gold

Design Director:

HONG-DA, JIANG

Design Team:

Design Director: HONG-DA, JIANG Product Director: I-CHAN, SU Packaging Design: I-CHAN, SU、YI, GU Book Design: HONG-DA, JIANG、YU-SHU, CHIEN Illustration: HONG-DA, JIANG、YU-SHU, CHIEN

Company:

Hong Da Design Workshop

Client:

HWC ROASTERS FOOD & BEVERAGE CO., LTD

Individual Credit:

YAO-YU, CHUNG, Copywriter, HWC ROASTERS FOOD & BEVERAGE CO., LTD

Individual Credit:

YU-RONG, LIN, Designer

Individual Credit:

TA WEI, YU, Designer, Printing JIL Print ., Ltd TW

Individual Credit:

YI, GU, Designer, Midnight Design

Individual Credit:

I-CHAN, SU, Designer, Midnight Design

Individual Credit:

SHANG-YUN, CHIEN, Photographer, Printing JIL Print ., Ltd TW

Advertiser:

HWC ROASTERS FOOD & BEVERAGE CO., LTD, TW

Advertiser/Brand:

Hong Da Design Workshop, TW

Advertiser:

HWC ROASTERS International Business. Co., Ltd, TW

As HWC Coffee Kingdom continue to hold the spirit of trust and value. The profound skill of making coffee brings people the quality savour. From origin (earth), weather (wind), roasting (fire) to brewing (water). These four elements become the reason of a wonderful coffee and simple enjoyment. HWC Coffee Kingdom gift boxes were designed based on pokers. The filter bags come in four suits like the poker. Each suit represents different treatment of the coffee beans. By combining sketching techniques and coffee essence to outline the perfect geometric visuals. S-spades: Magic kingdom represents fire, professional roasting techniques for the perfect beans. H-hearts: Art kingdom represents water, skillful coffee pouring and brewing in order to give a sensational taste. D-diamonds: technology kingdom represents wind, unique way of balancing the flavor. C-clubs: nature kingdom represents earth, excellent planting techniques for the coffee trees can bring us the best coffee. J-joker: the tempting smell of HWC coffee makes the god of cat coming to discover. Light pokers are the “trace of god cat” (Dry/Natural/Unwashed Process). Dark pokers are the “gaze of god cat” (Honey Process/Miel Process).