As HWC Coffee Kingdom continue to hold the spirit of trust and value. The profound skill of making coffee brings people the quality savour. From origin (earth), weather (wind), roasting (fire) to brewing (water). These four elements become the reason of a wonderful coffee and simple enjoyment.
HWC Coffee Kingdom gift boxes were designed based on pokers. The filter bags come in four suits like the poker. Each suit represents different treatment of the coffee beans. By combining sketching techniques and coffee essence to outline the perfect geometric visuals.
S-spades: Magic kingdom represents fire, professional roasting techniques for the perfect beans. H-hearts: Art kingdom represents water, skillful coffee pouring and brewing in order to give a sensational taste. D-diamonds: technology kingdom represents wind, unique way of balancing the flavor. C-clubs: nature kingdom represents earth, excellent planting techniques for the coffee trees can bring us the best coffee. J-joker: the tempting smell of HWC coffee makes the god of cat coming to discover. Light pokers are the “trace of god cat” (Dry/Natural/Unwashed Process). Dark pokers are the “gaze of god cat” (Honey Process/Miel Process).
Gold in Illustration 2018
Gold in Packaging Design 2018
Design Director: HONG-DA, JIANG
Product Director: I-CHAN, SU
Packaging Design: I-CHAN, SU、YI, GU
Book Design: HONG-DA, JIANG、YU-SHU, CHIEN
Hong Da Design Workshop, TW
HWC ROASTERS FOOD & BEVERAGE CO., LTD, TW
HWC ROASTERS International Business. Co., Ltd, TW
Copywriter: YAO-YU, CHUNG, HWC ROASTERS FOOD & BEVERAGE CO., LTD
Designer: YU-RONG, LIN
Designer: TA WEI, YU, Printing JIL Print ., Ltd TW