In celebration of their 100th anniversary, Hammonds Candies approached EBD to rebrand their classic hard candies. So, we dove in and chose a nostalgic yet fresh design approach to honor their long history.
Classic candies demand a classic approach so a tin was chosen as the form. Bright, contemporary colors were used to indicate flavor profiles, along with line art illustrations in a flat old-time style. A playful bubble shape circling the tin reminded you that these were hard candy balls. And embossing on the tin added to the premium quality of the packaging. The result? An updated candy classic for the next 100 years.