This is the logo design for a company called “OnPar Now”. OnPar Now is a female-focused golf instruction and practice facility that is slated to open in late Fall 2020.
The logo is a combination word mark and character. The word mark is meant to play on the meaning of on par, “on” is on the same level but stands out, while the two bars are reminiscent of an equality sign that is lifting the word up. While the character is a visual representation of the company’s audience.