Packaging Design Category

Entry Title:

Darty Cocktails

Category:

Professional Packaging Design

Position:

Silver

Design Director:

The Biondo Group

Design Team:

The Biondo Group Design Team

Client:

Harvest Hill

The Biondo Group Inc, Stamford CT was asked by Harvest Hill to design a new product launch targeted for a younger consumer – 21+. The design is all about anytime fun and enjoyment – a Darty Party. The design graphics pulled inspiration from the current interest in “street art” to be able to be disrupitive on shelf and speak to the younger lifestyle. Each flavor, while maintaining a strong central focus on the Darty logo, has its own bold colors and background patterns for shopability. “We stepped away from our existing mainstream Daily’s Mixers and Frozen Cocktails, with this new ready-to-drink wine cocktail.. The Biondo Group’s impactful graphics could be carried though from the package, to the shipper as well as our web site. It’s fun. It’s young. It’s an any time Darty Party (Chief Marketing Officier at Harvest Hill Beverage Company). Just chill and serve and start your own Darty Party with 3 delicious flavors with the cool, crisp taste of Melon, the perfect mix for sweet peach and tea – Peach Tea and the bit sweet, bit tart but full of fun – Berry Lemonade.