This pack is all about fun. We developed a series of animations for new editions of the Nike Air Max React & The Air Max Plus, released on the National Bubble Gum Day.
All content was shared at the stores and on social media accounts of the main Nike retailes: FootLocker, Foot Action and Champ Sports, among others.
This world is based on the combination of two hero elements as the support for the shoe: gum balls and bubbles.
Multi-colored, smooth, candy-coated shapes represent the gum balls. For the bubbles, we have the sensation of air filled, imperfection on the shapes and a variation of thickness transitioning from opaque to transparent.
The enviroments developed are modern reinterpretations of a kids playground, with soft and fun shapes of foam and rubber-like materials.
Just Chew It.
Gold in Computer Animation 2021
Valeria Moreiro, Milton Gonzalez, Roberto Connolly, Joana Cabrera, Lujan Borzi, Josefina Llano, Macs Riedel, Sergio Fuego, Macs Riedel, Nahuel Beli...
Cinco Design, US
Directed by: NOT REAL
Creative & Art Direction, Design, Lighting & Shading: Valeria Moreiro
Creative & Animation Direction, Design, Animation, Rendering & Compositing: Milton Gonzalez