Nike - Gumball Pack

by Not Real

This pack is all about fun. We developed a series of animations for new editions of the Nike Air Max React & The Air Max Plus, released on the National Bubble Gum Day.

All content was shared at the stores and on social media accounts of the main Nike retailes: FootLocker, Foot Action and Champ Sports, among others.

This world is based on the combination of two hero elements as the support for the shoe: gum balls and bubbles.
Multi-colored, smooth, candy-coated shapes represent the gum balls. For the bubbles, we have the sensation of air filled, imperfection on the shapes and a variation of thickness transitioning from opaque to transparent.
The enviroments developed are modern reinterpretations of a kids playground, with soft and fun shapes of foam and rubber-like materials.

Just Chew It.

Prize

Gold in Computer Animation 2021

Created by:

Lead Designer

Valeria Moreiro & Milton Gonzalez

Design Company

Not Real

Profile Website

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Project Website

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Client

Cinco Design & Nike

Design Team

Valeria Moreiro, Milton Gonzalez, Roberto Connolly, Joana Cabrera, Lujan Borzi, Josefina Llano, Macs Riedel, Sergio Fuego, Macs Riedel, Nahuel Beli...

Video (direct link)

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Credits

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Cinco Design, US
Nike, US

Individual Credits

Directed by: NOT REAL
Creative & Art Direction, Design, Lighting & Shading: Valeria Moreiro
Creative & Animation Direction, Design, Animation, Rendering & Compositing: Milton Gonzalez