Banks Never Ask That

by Big Monocle

The American Bankers Association (ABA) is the united voice of America's banks—small, regional and large. They’re kind of a big deal. But phishing scams have become a billion dollar problem for banks across America — especially with Millennial and Generation Z customers.

Banks want to help their customers avoid getting duped. But there’s one problem: learning about fraudulent emails, calls, and texts… is boring. We turned the ABA’s anti-phishing education into a killer kit of snackable GIFs, and tips, with hilarious video shorts featuring YouTube celebrities with the power to stop the scroll. Within weeks, 1,675 ABA member banks registered to get the #BanksNeverAskThat campaign kit, making it the largest consumer protection campaign in ABA history.

Prize

Gold in Digital Design 2021

Gold in Illustration 2021

Gold in Website Design 2021

Gold in Digital Ads and Campaigns 2021

Created by:

Lead Designer

Dillon Blue

Design Company

Big Monocle

Profile Website

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Project Website

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Client

The American Bankers Association

Design Team

Dillon Blue, Mayra Payne, Amy Stellhorn, Jeff White

Video (direct link)

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Credits

Entrant Companies

Big Monocle, US

Advertisers

American Bankers Association, US

Individual Credits

Creative Director: Amy Stellhorn
Copywriter: Jeff White
Designer: Dillon Blue