The Client
Orluna believes the right lighting doesn’t just transform a space, but also the mood of those within it. And whilst you may not know their name, you’re likely to have seen their work. The brand was founded in 1973, since then it has become the choice of pre-eminent lighting designers the world over, with lights gracing countless businesses, high-end hotels, premium retail spaces and residences.

Our Challenge
Appeal to a broader audience beyond lighting designers, to include interior designers and architects. And to reassure end customers from the world’s most beautiful commercial and residential properties that Orluna is the right choice.

Our Answer
A complete repositioning of the brand, to be aspiration-led. This new brand position challenges previous perceptions, and champions a mission to offer the world’s best lit effect. The launch of ‘Beautifully Lit’ and a completely new visual identity beautifully executed across a new website and full range of brand collateral.