Nari Variable

by Aasawari Kulkarni

As part of my MFA thesis at the Maryland Institute College of Art, Nari is
an experiment in variable font technology that attempts at answering the
question, “what would it mean for a typeface to be feminist?”. The result is
an interactive variable typeface designed by a woman of color, one that has
multiple voices, that represent choice, expression, and inclusivity; does not
belong to any one extreme, and is fluid in nature. It breaks away from the
traditional “acceptable” proportions of letter design and is anything but neutral.
The three variables are voice(weight), mindset(width), and fight(contrast).
Through a permutation and combination of these three variables, Nari—meaning
woman in Hindi, can generate various different styles, similar to how a
woman is a powerhouse of assuming different roles at given points of time.

Prize

Gold in Typography 2021, Student

Created by:

Lead Designer

Aasawari Kulkarni

University or Design School

Maryland Institute College of Art

Project Website

click here

Client

MFA Thesis

Video (direct link)

click here

Credits

Individual Credits

Mentor: David Jonathan Ross
Mentor: Ellen Lupton
Mentor: Tal Leming