Packaging Design Category

Entry Title:

Forever Living Chinese New Year Red Packet

Category:

Professional Packaging Design

Position:

Gold

Design Director:

Jay Lim

Design Team:

Jay Lim

Company:

TSUBAKI

Client:

Forever Living

Into the year 2018, Forever Living sets their eye on producing a premium line-up of merchandise to reward their FBOs (Forever Business Owners). Starting it off is the Chinese New Year angpao (red packet), which is inspired by the “six blessings” or “六福” as believed by the Chinese to mean prosperity or fortune. The contrast looks amazingly pretty and presentable. The CNY angpaos are decorated with curvy lines and Chinese ancient coin patterns that represent wealth. There are eight angpaos in a box set with four each are set in the colours of pink and dark purple respectively. The purpose of making it a box set is to bring surprise and excitement to the recipient. It also brings a sense of pride to the sender who uses it to give someone during the Chinese New Year. In it is usually inserted with bank notes (money) as a little token of ‘blessing’ or ‘fortune’ from the sender to the recipient. During this auspicious occasion, it is very important to carry out the tradition of angpao giveaway with grace, respect and an open heart. To open the box set, you need to tear the perforated area that’s on one side of the box. Upon tearing it successfully, you then get to see the angpaos inside. Every single detail on the gold, pink, and sky blue stamping makes the Chinese words on the angpao stand out against background. Evidently, those words come from a poem penned especially for this angpao. Furthermore, the title on the individual angpao is designed using a custom typeface designed by Tsubaki.