Packaging Design Category

Entry Title:

BAOWOW!

Category:

Professional Packaging Design

Position:

Silver

Design Director:

RONN LEE

Design Team:

RONN LEE, LINZ LIM, VERA XU

Company:

BEAMY

Client:

Various

PulpNation is a house label created by BEAMY – an award-winning multi-disciplinary design agency headquartered in Shanghai, with offices in Singapore and New York. Pulp Nation was built on the foundation of making documentaries on paper, in hope to remind everyone not to forget about the most traditional medium of all times – Paper. We collaborated with Mohawk Paper who shares this similar vision to come up with an interesting corporate gift. Inspired by the traditional bamboo steamer, a circular box is designed with a contemporary touch to present the title of the notebook within. Upon lifting the lid of the box, an array of 12 customized crystal magnets capture one’s attention as they sit in a circular fashion on the top tier. Matching infographics provides detailed introduction and pronunciation of each of the 12 “Bao” (which means “Buns” in Mandarin) in the notebook enclosed, whereas dotted pages encourages self-documentation. This also serves as a handbook for foreigners to learn and make their own notes as they explore the wonders of the Chinese language and its staple food culture. Pantone Neon Yellow and Spotuv is used to highlight certain text and infographics, giving it more emphasis and vivacity.