HCCSO Website Design

by Ruby Slipper Designs

OVERVIEW

Health Care Coalition of Southern Oregon works daily to improve health care access and equity, and to advocate for our region’s most at-risk populations. They believe in being creative, innovative, and community focused to meet goals — ensuring everyone has the resources they need to reach their highest level of health. They harness the power of collective impact to build more equitable communities where all people can thrive.

CHALLENGE

One way in which HCCSO advances health equity is through the Healthy Start program. Southern Oregon is home to higher-than-average rates of infant and maternal mortality, and Healthy Start aims to reduce these rates through community-based services for women, infants, and their families. One such way is via the enormously popular Welcome Baby shower event. As COVID-19 forced us into our homes, the team at HCCSO brainstormed how to transfer their star annual event, Welcome Baby, online.

APPROACH

Enter the team at Ruby Slipper! The HCCSO-Ruby Slipper dream team worked together to plot a journey of web design, strategic marketing, and stand-out custom graphics. For Welcome Baby, we devised a series of virtual events, and created a permanent home for a multitude of helpful resources. We sprinkled in stories, connected heart to heart, and shared in a meaningful way. Creating all new branding, we breathed life into the site with happy colors, curved shapes, and swooshing dividers. The effect is effervescent and soothing.

RESULTS

We LOVE the feel of this impactful site — it’s professional, fun, happy, approachable, informative, inclusive, fresh, organized, and represents people from all walks of life. And most importantly, it provides valuable information for all the families it is meant to serve!

GRATITUDE

We feel fortunate to embark on this bigger-picture marketing journey with HCCSO and help them to amplify all the good they do for...

Prize

Bronze in Websites Design for Social Change 2021

Created by:

Lead Designer

Erin Muck & Dena Bahar

Design Company

Ruby Slipper Designs

Profile Website

click here

Project Website

click here

Client

Health Care Coalition of Southern Oregon

Design Team

Erin Muck, Dena Bahar, Ashley Nunes, Rachel Koning, Fiew Gerk