Visual Identity for Public Health Beyond Borders

by Yoske Mitsui

Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. The overall mission of the organization is to reduce health disparities around the world, increase awareness about good health practices, and expose undergraduate and graduate students to opportunities for responsible global development work through faculty-mentored international trips. We currently have three international partner communities in Peru, Sierra Leone, and India as well as a local project in Langley Park, Maryland.

Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.

The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.

Prize

Silver in Logos 2021, Freelancer

Bronze in Branding 2021, Freelancer

Created by:

Designer

Yoske Mitsui

Profile Website

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Project Website

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Client

University of Maryland

Video (direct link)

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