LNoL Analog Record Jacket

by BYTHREE inc.

We created the logo design for the Japanese music group "LNoL", an artwork for distributing their album, and an analog record jacket. (Released on January 29, 2019)
"LNoL" is a group consisting of Yaeko Takemura, the classic pianist, Shinichi Osawa, the sound producer, (MONDO GROSSO), and VERBAL, the director (m-flo / PKCZ® / HONEST BOYZ®).

To express the individuality of the three parties, the logo design is in the form of a fusion of three typefaces. When 10 slits (= staff notation× double) is over this logo and are moved, letters of LNoL with 3 types of fonts will appear in order. It's a logo which is developed from the method of slitanimation.

The surface of the jacket (outer) is slit-typed. The inner bag is designed according to the slit, and it's a mechanism that looks moving by the mechanism of slitanimation when you take out the inner bag from the jacket.

Prize

Silver in Packaging Design 2021

Created by:

Lead Designer

Takanori Yoshida

Design Company

BYTHREE inc.

Client

LDH JAPAN Inc.

Design Team

Shusaku Kida, Rina Kurihara

Credits

Entrant Companies

BYTHREE inc., JP

Advertisers

LDH JAPAN Inc., JP

Individual Credits

Creative Director: Takanori Yoshida
Designer: Shusaku Kida
Planner: Rina Kurihara