Packaging Design Category

Entry Title:

Freilauf Wines


Professional Packaging Design



Design Director:

Jurica Koletic

Design Team:

Jurica Koletic, Marko Cvijetic, Ivan Fistric, Andrej Virant




Freilauf Wines

Freilauf is a wine brand owned by well-respected, design-loving music DJ with a huge passion for hedonism and well-being. The task was to create a minimalistic, bold label that would transcend the philosophy behind the Freilauf meaning and lifestyle. The word “Freilauf” means freedom of movement and our concept was to visualise it through composition of multiple concentric circles which put together form an optical illusion of endless rotation. The circles also have a strong association with vinyl records, which is relevant to our client's love for vinyl he plays on his gigs.