Elevation

by Chaoqun Wang

This is a package design for Pharoah Sanders’ album, Elevation. Sander’s music in Elevation opens a new chapter for jazz music in which the artist reinterprets the classical jazz practice by including instruments often found in religious performances to conjure a more spiritual tune. The use of typography responds to Sander’s approach in music by introducing elements of polar opposites. By merging visual cues of Jazz’s Dada and heavy expression with Surrealism’s subtlety and precision, between the boldness and the quietness, the album design creates a gratifying balance between two seemingly conflicting subjects.

Prize

Silver in Packaging Design 2021, Student

Silver in Typography 2021, Student

Created by:

Lead Designer

Chaoqun Wang

University or Design School

School of Visual Arts

Profile Website

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