2020 New Year's Cards

by BYTHREE inc.

We created a New Year's greeting card for BYTHREE Co., Ltd. which is sent to clients and partner companies.

The motif of the design is paper sumo wrestling. Paper sumo wrestling is a traditional Japanese toy in which a paper doll imitating a sumo wrestler is placed on a paper sumo ring and compete by moving with vibration.

With this New Year's greeting card, you can play with 12 animals and 1 huge sumo wrestler that total is 13 wrestlers. 12 animals represent Chinese zodiac. Chinese zodiac is a long-lived culture in Japan and each animal is assigned annually. For example, 2018 was dog year and 2019 was boar. (Japanese New Year's greeting cards generally use Chinese zodiac as a motif)

How to play:
Cut the paper to make a doll, fold it and play.

Review:
Clients who received the New Year's greeting card sent us a message of surprise and joy. In particular, some of them who have children, says “Our children play this every day!” and sent us pictures. Also, even after half a year from sending the New Year's greeting card, it became popular, saying "That New Year's card gave us an impact," and it led to a new business. Therefore, it was highly effective as B-to-B direct mail.

Prize

Gold in Promotional Materials 2021

Created by:

Lead Designer

Takanori Yoshida

Design Company

BYTHREE inc.

Client

BYTHREE inc.

Design Team

Rina Kurihara, Shusaku Kida

Credits

Entrant Companies

BYTHREE inc., JP

Advertisers

BYTHREE inc., JP

Individual Credits

Creative Director: Takanori Yoshida
Designer: Shusaku Kida