Packaging Design Category

Entry Title:

Chop N' More Packaging

Category:

Professional Packaging Design

Position:

Silver

Design Director:

Courtney Lose

Company:

Pennsylvania College of Technology

Advertiser:

Robinsonus, US

An original design with a loud feel, this packaging puts emphasis on its look and feel through bright, bold colors, simplified illustrations and exclamation mark shaped packaging. Its boldness with bright colors give the feeling of loudness while the fruit shows how the product works: by chopping. The packaging displays the most interesting part of the packaging on its circular ring: the part that chops fruit and vegetables which is a key part in its functionality. Overall, bold color, typography, illustration, and simplified exclamation mark create that powerful punch for a pleasing look and feel as well as compliments functionality.