Chop N' More Packaging

by Pennsylvania College of Technology

An original design with a loud feel, this packaging puts emphasis on its look and feel through bright, bold colors, simplified illustrations and exclamation mark shaped packaging. Its boldness with bright colors give the feeling of loudness while the fruit shows how the product works: by chopping. The packaging displays the most interesting part of the packaging on its circular ring: the part that chops fruit and vegetables which is a key part in its functionality. Overall, bold color, typography, illustration, and simplified exclamation mark create that powerful punch for a pleasing look and feel as well as compliments functionality.

Prize

Silver in Packaging Design 2018

Created by:

Design Director

Courtney Lose

Design Company

Pennsylvania College of Technology

Credits

Advertiser/Brand

Robinsonus, US