SYFY Rebrand

by Loyalkaspar

To celebrate their 25th anniversary, SYFY recommitted itself to the sci-fi genre and its millions of passionate fans by embracing and celebrating more than just their own original content, but all things genre. We had the privilege of contributing an entirely new visual identity for the network, including a new logo, custom typefaces and tactical innovations that form the backbone of the brand across all linear, digital, social and experiential platforms.

Prize

Visual Identity of the Year 2018

Gold in Branding 2018

Created by:

Design Director

Loyalkaspar

Website

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Client

NBCUniversal

Design Team

Loyalkaspar

Video (direct link)

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Credits

Entrant Companies

Loyalkaspar, US

Advertiser/Brand

NBCUniversal, US

Individual Credits

Producer: Shawn Kelley, Loyalkaspar
President: David Herbruck, Loyalkaspar
Producer: Nicole St Germain, Loyalkaspar
view more Art Director: Chris Harmon, Loyalkaspar
Art Director: Pete Jeffs, Loyalkaspar
Executive Creative Director: Daniel Dörnemann, Loyalkaspar
Executive Producer: Scott Lakso, Loyalkaspar
Chief Creative Officer: Beat Baudenbacher, Loyalkaspar
Junior Design: George Prah, Loyalkaspar