Branding Category
Entry Title:
SYFY Rebrand
Category:
Professional Branding
Position:
Gold
Design Director:
Loyalkaspar
Design Team:
Loyalkaspar
Client:
NBCUniversal
Individual Credit:
George Prah, Junior Design, Loyalkaspar
Individual Credit:
Shawn Kelley, Producer, Loyalkaspar
Individual Credit:
David Herbruck, President, Loyalkaspar
Individual Credit:
Nicole St Germain, Producer, Loyalkaspar
Individual Credit:
Chris Harmon, Art Director, Loyalkaspar
Individual Credit:
Pete Jeffs, Art Director, Loyalkaspar
Individual Credit:
Daniel Dörnemann, Executive Creative Director, Loyalkaspar
Individual Credit:
Scott Lakso, Executive Producer, Loyalkaspar
Individual Credit:
Beat Baudenbacher, Chief Creative Officer, Loyalkaspar
Advertiser/Brand:
Loyalkaspar, US
Advertiser:
NBCUniversal, US
To celebrate their 25th anniversary, SYFY recommitted itself to the sci-fi genre and its millions of passionate fans by embracing and celebrating more than just their own original content, but all things genre. We had the privilege of contributing an entirely new visual identity for the network, including a new logo, custom typefaces and tactical innovations that form the backbone of the brand across all linear, digital, social and experiential platforms.