Branding Category

Entry Title:

World Wrapps: Refreshing a Brand with Global Flavor


Professional Branding



Design Director:

Janu Flores

Design Team:

Creative Direction: Dava Guthmiller, Janu Flores Design: Janu Flores, Ian Conklin, Josh Diaz


Noise 13


World Wrapps

World Wrapps, a West Coast restaurant chain, wanted to recapture the hearts, minds, and appetites of guests with a refreshed brand that would highlight the global nature of its flavors. All elements of the brand, from the textured logo to patterned packaging to a visually layered website, convey an aesthetic that feels relatable yet culturally ambiguous to evoke individual memories of flavors throughout the world.