World Wrapps: Refreshing a Brand with Global Flavor

by Noise 13

World Wrapps, a West Coast restaurant chain, wanted to recapture the hearts, minds, and appetites of guests with a refreshed brand that would highlight the global nature of its flavors.
All elements of the brand, from the textured logo to patterned packaging to a visually layered website, convey an aesthetic that feels relatable yet culturally ambiguous to evoke individual memories of flavors throughout the world.


Gold in Branding 2018

Created by:

Design Director

Janu Flores

Design Company

Noise 13


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World Wrapps

Design Team

Creative Direction: Dava Guthmiller, Janu Flores Design: Janu Flores, Ian Conklin, Josh Diaz