World Wrapps, a West Coast restaurant chain, wanted to recapture the hearts, minds, and appetites of guests with a refreshed brand that would highlight the global nature of its flavors.
All elements of the brand, from the textured logo to patterned packaging to a visually layered website, convey an aesthetic that feels relatable yet culturally ambiguous to evoke individual memories of flavors throughout the world.
Gold in Branding 2018
Creative Direction: Dava Guthmiller, Janu Flores Design: Janu Flores, Ian Conklin, Josh Diaz
CHNO
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