World Wrapps: Refreshing a Brand with Global Flavor

by Noise 13

World Wrapps, a West Coast restaurant chain, wanted to recapture the hearts, minds, and appetites of guests with a refreshed brand that would highlight the global nature of its flavors.
All elements of the brand, from the textured logo to patterned packaging to a visually layered website, convey an aesthetic that feels relatable yet culturally ambiguous to evoke individual memories of flavors throughout the world.