World Wrapps: Refreshing a Brand with Global Flavor

by Noise 13

World Wrapps, a West Coast restaurant chain, wanted to recapture the hearts, minds, and appetites of guests with a refreshed brand that would highlight the global nature of its flavors. All elements of the brand, from the textured logo to patterned packaging to a visually layered website, convey an aesthetic that feels relatable yet culturally ambiguous to evoke individual memories of flavors throughout the world.

Gold in Branding 2018

Design Director
Janu Flores
World Wrapps
Design Team
Creative Direction: Dava Guthmiller, Janu Flores Design: Janu Flores, Ian Conklin, Josh Diaz

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