Packaging Design Category

Entry Title:

Baron + Brass, Artisanal Grooming Products for Men


Professional Packaging Design



Design Director:

Kim Cruickshanks


Fuze Branding


Josh Smith

Individual Credit:

Kim Cruickshanks, Designer, Fuze Branding


Fuze Branding, US

After developing a company name for our client Josh, our goal was to create a visual identity that further developed the storytelling we crafted in naming. The visual elements for Baron + Brass have both a masculine and a handcrafted vibe that reflect the nature of Josh's artisanal grooming products, while still feeling refined and evoking the end result of using the product range. We introduced bold, graphic animal illustrations as mascots for each product line, reinforcing the slightly wild nature of Baron + Brass' ideal customer. The brand palette is warm and rich, featuring natural kraft textures for depth. The visual identity is fully realized in the packaging application we created for the existing line of Baron + Brass products. We selected a square glass flagon with shaped labels, reminiscent of a whiskey decanter, for the brand's flagship product, a beard oil. Each element of the packaging, from the inclusion of branded copy to the seal featuring its "Made in Austin" status, is focused on building the story of Baron + Brass for the consumer.