Packaging Design Category

Entry Title:

Daylong Skincare Line

Category:

Professional Packaging Design

Position:

Gold

Design Director:

Melissa Showwalter / Stine Nielsen

Design Team:

Creative Directors: Marcos Chavez / Thom Kajaba Designers: Melissa Showwalter / Stine Nielsen

Company:

TODA

Client:

Daylong

Inspired by the deep traditions of Swiss design & science, TODA relaunched Daylong - one of Switzerland's leading brands in sun protection. The new brand is sure to stand the heat-whether lounging seaside, trekking the Alps, or winding through town. The bold color coding rooted in warm, fresh colors for SPF and cool, refreshing colors for after sun help the consumer understand what products are best for their skin in a clean but clearly recognizable way. Inspired by the deep traditions of Swiss design, the packaging embraces bold, objective typography & vibrant colors to distinguish the formulas, the families, and the brand as a whole.