Daylong Skincare Line

by TODA

Inspired by the deep traditions of Swiss design & science, TODA relaunched Daylong - one of Switzerland's leading brands in sun protection. The new brand is sure to stand the heat-whether lounging seaside, trekking the Alps, or winding through town. The bold color coding rooted in warm, fresh colors for SPF and cool, refreshing colors for after sun help the consumer understand what products are best for their skin in a clean but clearly recognizable way. Inspired by the deep traditions of Swiss design, the packaging embraces bold, objective typography & vibrant colors to distinguish the formulas, the families, and the brand as a whole.



Prize
Gold in Packaging Design 2018


Agency
Design Director
Melissa Showwalter / Stine Nielsen
Client
Daylong
Design Team
Creative Directors: Marcos Chavez / Thom Kajaba Designers: Melissa Showwalter / Stine Nielsen



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