Seeding Trade

by Next Brand

The goal of this project was to rebrand the Australia Africa Chamber of Commerce so as to position it as the peak body for the facilitation of trade between Australia and Africa. The approach called for the determination of the brand values. One of the key values was that the brand should love both Africa and Australia. And from that concept, a bird encompassing cultural styles from both continents was born. The bird is depicted in flight which is clearly aspirational and it also carries a seed of growth in its mouth.


Gold in Logos 2021

Silver in Branding 2021

Silver in NGO & Non-Profit 2021

Created by:

Lead Designer

Lee Selsick

Design Company

Next Brand

Profile Website

click here


Australia Africa Chamber of Commerce

Design Team

Lee Selsick


Individual Credits

Illustrator: Liezel Liebenberg