Rebranding a Chicago institution to help end hunger.

by 88 Brand Partners

The Greater Chicago Food Depository is one of the most well-known and best-respected organizations among Chicago nonprofits. But they needed an evolution of their brand identity to reflect the full scope of their mission—not just to provide food to the hungry, but to end hunger in the community. We created a logo that captures the reverberation of the organization's efforts out into the communities it serves, and a visual language that includes a proprietary typeface. We also developed messaging to create a voice for the brand.


Silver in NGO & Non-Profit 2021

Created by:

Lead Designer

Danielle Chen—Senior Art Director

Design Company

88 Brand Partners

Profile Website

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Greater Chicago Food Depository

Design Team

Joe Popa—Executive Creative Director, Anne Flavin—Senior Art Director, Terry Boyd—Associate Creative Director

Video (direct link)

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Individual Credits

Senior Art Director: Danielle Chen
Executive Creative Director: Joe Popa
Senior Art Director: Anne Flavin