We were approached by an Italian producer launching a new range of non-alcoholic aperitifs – Amarico. The goal was to create a logo and packaging design for this authentic Italian product. We decided to develop the design around the product’s key qualities – the beverage’s aromatic, creamy and Italian style, with citrusy notes of bitter orange and lemon, fresh and crispy with a harmonious after taste. New fonts and a set of elegant hand-made illustrations were created depicting botanical motifs and ingredients.
Silver in Packaging Design 2021