After conducting research with elite D1 soccer, football, and basketball programs, we used principles of performance psychology to design the Catapult Athlete— a mobile app for watching game film for elite athletes.
The launch of the Athlete App successfully moved the sports brand into new territory, creating an experience for athletes that improved engagement, memory retention and communication within elite teams.
Gold in Innovative Use of Mobile Technology 2021
Gold in Mobile Interaction & Experience 2021
Gold in Apps 2021
Silver in UX, Interface & Navigation 2021