Miraflores

by Superfluido

Miraflores is a luxury housing resort located in Mijas Costa, within the Costa del Sol, where there are small caves and mountains reach to the Mediterranean sea.
Superfluido redesigned this logo to express the harmonious coexistence of a multicultural family. The identity is constructed with the Golden ratio, as a rose whose petals represent the union of the community, linked to a spiral of a wave as a homage to the sea. The typography is established in serif and reminds the leaves and thorns of a rose bush. The colour palette searchs the colours of many national flags in the community: red, blue and white, providing an "emotional" element to identify.

Prize

Bronze in Logos 2021

Created by:

Lead Designer

Antonio Cuenca

Design Company

Superfluido

Profile Website

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Project Website

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Client

Miraflores macro development