Breda Marketing Campaign (identity/visibility)

by Opera Concept & Design

With the 2020 corona guidelines and the prospect of summer holidays, Breda Marketing wanted to show that Breda as a city is flexible and resilient. Many Dutch people and also people from Breda celebrated their holiday close to home. The idea was to entice residents and visitors to choose Breda by putting the city and its surroundings in the spotlight.

A surprising combination of images of well-known Breda icons and powerful colors, were the starting points for the campaign posters. During the summer, these were displayed in many bus shelters in Breda and the surrounding area. They are the first part of a longer-term strategy to attract visitors by showing the special places and surprising possibilities of Breda and the region. This was supported by (online) advertisements, social media and newsletters. Because Breda has enough space!


Bronze in Branding 2021

Created by:

Lead Designer

Marty Schoutsen

Design Company

Opera Concept & Design

Profile Website

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Project Website

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Breda Marketing

Design Team

Stefanie Rösch, Bianca van de Koppel, Tanja Leeggangers

Video (direct link)

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