Who's That Eating? (A Pop-up Picture Book)

by Keitaro Sugihara

This interactive pop-up book features seven different animals enjoying a snack—each with their own unique 3D pop-up fold showcasing their eating style. Each pop-up was designed with just a single page cut-out, and a second backing page revealing the insides of each mouth and adding structural integrity. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away. Mogu, mogu. (Munch, munch.)

Prize

Gold in Book Design 2021, Freelancer

Created by:

Designer

Keitaro Sugihara

Client

TOKYO SHOTEN Co., Ltd.

Video (direct link)

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