FACESHOP: A Selfie Dysmorphia Campaign

by Low Junjie

We are living in a selfie-obsessed world. Most of us curate and upload our images on social media to gain affirmation for our appearances. Some digitally retouch their faces to put on one’s best facade. With frequent exposure to these doctored images, we have developed a distorted view of our self-worth and beauty standards and even developing a form of Body Dysmorphia Disorder dubbed Selfie Dysmorphia Disorder.

FACESHOP is an educational campaign disguised as a cosmetic surgery clinic that aims to bring awareness to Selfie Dysmorphia and the message that surgery is not the answer to self-love and self-confidence.

Prize

Gold in Integrated Graphic Design for Social Change 2021, Student

Silver in Mix Media/Moving Image 2021, Student

Created by:

Lead Designer

Low Junjie

University or Design School

Temasek Polytechnic, Singapore

Profile Website

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Project Website

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Video (direct link)

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