R2R Cosmetics Logo

by Alice Rhim

R2R cosmetics is an artistically and culturally informed startup cosmetic brand. Its goal is to take on the beauty industry's prescriptive approach to makeup and help customers use makeup as a tool for self expression with their multi-purpose palettes. The logo represents how R2R will help customers break boundaries, think outside of the box, and explore new possibilities with their products.


Gold in Logos 2018, Non-Pro

Created by:

Design Director

Alice Rhim


R2R Cosmetics