Dracula Opening Title Sequence

by Peter Anderson

The sequence was commissioned by Hartswood Films for BBC and Netflix. The sequence depicts the formation of Dracula through the people he consumes, chosen for their knowledge and skills. The more people he devours the stronger and more powerful he becomes, while his victims continue to live within him.

Playfully combining traditional collage along with hyper realistic CGI using fully 3D displacement maps. Adding to this was fully-simulated smoke through the Turbulence plugin for Cinema4d and playful use of the Redgiant Form plugin to allow the typography to literally be constructed from a swarm of flies. This combination of techniques helped innovate and modernise a familiar classic icon: Dracula.


Gold in Main Title Design 2020

Created by:

Design Director

Peter Anderson Studio

Design Company

Peter Anderson


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BBC and Netflix

Design Team

Peter Anderson - writer, designer & creative director Red Isaac - producer Chloe Parks - producer James Sayer – lead imagemaker Alex Knowles - ...

Video (direct link)

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Entrant Companies

Peter Anderson Studio, GB


Netflix, US