The 2019 Billboard Music Awards on NBC, hosted by Kelly Clarkson, featured the iconic “b” letterform of the Billboard logo to brand the event. We developed a branded look and animation technique that celebrated the “b” and incorporated show clips, Behind-The-Scenes footage and bespoke green screen footage of Kelly into a stylized graphic environment. To help display talent images as well as tune-in information, we created a light tunnel and close up framings of the “b” letterform that directly linked the performers with the Billboard Music Awards.
Silver in Integrated Graphic Design 2020
Design & Animation: Matthew Vincent, NBC Entertainment Marketing & Digital
Design & Animation: Delfino Gamboa, NBC Entertainment Marketing & Digital
Creative Director, Video Design, Magic: Grant Okita, NBC Entertainment Marketing & Digital