Billboard Music Awards 2019

by NBC Entertainment Marketing and Digital

The 2019 Billboard Music Awards on NBC, hosted by Kelly Clarkson, featured the iconic “b” letterform of the Billboard logo to brand the event. We developed a branded look and animation technique that celebrated the “b” and incorporated show clips, Behind-The-Scenes footage and bespoke green screen footage of Kelly into a stylized graphic environment. To help display talent images as well as tune-in information, we created a light tunnel and close up framings of the “b” letterform that directly linked the performers with the Billboard Music Awards.


Silver in Integrated Graphic Design 2020

Created by:

Design Director

Delfino Gamboa

Design Company

NBC Entertainment Marketing and Digital


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Design Team


Video (direct link)

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Individual Credits

SVP, Original Production: Tracy Grandstaff, NBC Entertainment Marketing & Digital
Design & Animation: Delfino Gamboa, NBC Entertainment Marketing & Digital
Vice President Magic, Video Design MAGIC: Kari St. Clair, NBC Entertainment Marketing & Digital