The inspiration for the Voice Up logo is the name and my training experience in Voice Up. During the training I need to follow their instructions to discover different tones and voices though yelling, there is the most memorable training. When I started to create the logo, this experience appeared in my head immediately, so I take that into the logo and tried to combine it with the brand name.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The logo is a combined letter V and the voice training movement (yelling). Voice Up is a professional voice training company, aimed to help people to discover their voice and improve the presentation. Create a high relevance with the brand name, business nature, and value. I also wanted to build an interactive with the audience, through seeing, feeling, hearing.
OPERATION / FLOW / INTERACTION:
First, Visually, I have to do some research on what elements I need to add to. Second, In the interactive part, I wanted to connect with the audience through seeing, feeling and hearing. so I need to research how to express the idea.
PRODUCTION / REALIZATION TECHNOLOGY:
I started with letter V in the first stage, trying to merge the yelling movement into the logo. I tried different versions to strengthen recognition.
SPECIFICATIONS / DIMENSION / PACKAGE / TECHNICAL PROPERTIES:
I did some research on yelling, open mouth, the sharp of the mouth while yelling. After the research, finally combine some key elements i.e. Tongue, Pharynx and Uvula.
Silver in Branding 2020